Why Brands Struggle — and How This Course Fixes It

Most organizations underestimate how complex their brand truly is. They invest in marketing, redesigns, and campaigns — yet still fight confusion, inconsistent messaging, and underperforming results. The real issue isn’t execution. It’s strategy.

A strong brand requires clarity across eight interconnected dimensions: Product, Placement, Pricing, Promotion, Category, Competitors, Company, and Customers. When even one dimension is unclear or misaligned, growth slows, marketing becomes inefficient, and teams struggle to communicate a unified story.

The Brand Constellations Framework solves this by giving you a clear, structured way to see your entire brand at once — and to understand exactly where things are working, where they are not, and how to fix them.
This course walks you through that process step-by-step, transforming brand complexity into actionable clarity.

  • Create clarity across the eight dimensions that shape customer choice

  • Identify misalignment that weakens your messaging and brand performance

  • Replace guesswork with a structured, analytical approach

  • Understand your brand the way top strategists and consultants do

  • Build a foundation that makes your marketing more effective and less costly

A Complete System for Modern Brand Management

Learn a proven, structured approach to building a stronger brand—designed for founders, leaders, and marketing professionals worldwide.

  • 77 Videos
    Short, focused lessons that make complex brand strategy clear and actionable.
  • 11 Modules
    A guided, step-by-step curriculum that takes you through every dimension of your brand.
  • 15+ Hours of Content
    MBA-level instruction delivered in an accessible, practical format you can complete at your own pace.
  • 8 Dimensions
    A complete framework that reveals where your brand is strong, where it's weak, and how to improve it.


Perfect for founders, marketing leaders, consultants, and teams who want clarity, alignment, and a proven strategic foundation.

Become a More Strategic, Confident Brand Leader

This course gives you the clarity, structure, and analytical tools you need to understand your brand deeply and strengthen it across every dimension.

What you will learn:

  • Diagnose Brand Problems With Confidence

    Learn how to see your brand the way consultants and strategists do—identifying issues that most organizations overlook.

  • Understand the Eight Dimensions of Your Brand

    Master the interconnected elements that shape customer perceptions and business performance.

    • Clarify Your Positioning and Category

    Determine where your brand truly competes, how it is perceived, and how to stand out in a crowded market.

    • Strengthen Your Messaging and Differentiation

    Create a clear, consistent story that customers understand, remember, and choose.

    • Align Your Team Around a Shared Strategic Direction

    Replace internal confusion with a coherent framework everyone can follow.

    • Build a Complete Brand Constellation

    Create a structured, star-by-star view of your brand that reveals strengths, weaknesses, and growth opportunities.

    • Turn Strategy Into Effective, Efficient Marketing

    Use clarity—not guesswork—to guide your campaigns, content, and customer interactions.

Everything you learn builds toward one goal: a stronger, clearer brand that drives growth.

The Strategic System Behind the Course

Strong brands aren’t built from logos, taglines, or campaigns. They are built from a clear strategy, one that connects every part of the business to a single, coherent direction. 

The Brand Constellations Framework gives you that structure. It reveals how eight critical dimensions work together to shape customer perceptions, business performance, and long-term growth.

This framework turns brand complexity into clarity, helping you see your brand the way customers experience it holistically.

  • Product

    What you offer, why it matters, and how it creates value.

  • Placement

    Where customers find you, access you, and experience your brand.

  • Pricing

    How your price signals meaning, positioning, and customer expectations.

  • Promotion

    How you communicate your story, value, and differentiation.

  • Category

    The competitive space you are choosing to win, and how you define it.

  • Competitors

    Who else your customers consider and how you stand apart.

  • Company

    The capabilities, people, and culture that shape your ability to deliver.

  • Customers

    The needs, motivations, and perceptions that determine your brand’s success.

When these eight dimensions are aligned, brands become clear, memorable, and powerful. When they are not, customers struggle to understand what makes you different, and marketing becomes far less effective. 

This course shows you how to map, analyze, and improve each dimension so your brand works as one unified constellation.

Inside the Course: 11 Modules, 77 Videos, Complete Brand Clarity

Each module builds on the last, guiding you step-by-step through the Brand Constellations Framework. You’ll learn how strong brands are constructed, how to analyze your own constellation, and how to align every dimension of your brand for clarity and growth. All lessons are concise, structured, and easy to follow—perfect for global learners and busy professionals.

Module 1 - Brand Constellations Introduction

Learn the eight dimensions and how they interconnect to shape customer perception and business performance.

  • Overview of the framework

  • How the dimensions work together

  • The role of alignment and misalignment

  • Why this structure matters for marketing and growth

Module 2 — What Is a Brand?

Build a foundational understanding of how brands work and why clarity matters.

  • What a brand truly is

  • Why brands influence memory, meaning, and choice

  • Introduction to brand consulting

  • Starting an engagement like a strategic advisor

  • Diagnosing a brand problem

Module 3 — Product

Understand the value you create and how customers experience it.

  • Product clarity and meaning

  • Value propositions

  • Product–market fit signals

  • What creates differentiation

Module 4 — Placement

Explore where your brand lives, how customers access it, and how context shapes perception.

  • Channels and access points

  • Distribution strategy

  • Touchpoints and experience mapping

Module 5 — Pricing

Learn how pricing communicates meaning, positioning, and value.

  • Price as a signal

  • Price–value perception

  • How to spot pricing misalignment

  • Pricing through the lens of brand strategy

Module 6 — Promotion

Strengthen your story, messaging, and communication strategy.

  • Crafting a clear message

  • Differentiation in communication

  • Unified storytelling across channels

  • How to avoid fragmented messaging

Module 7 — Category

Define the competitive space your brand is choosing to win.

  • Choosing your category intentionally

  • Mental availability and memory structures

  • How category clarity shapes growth potential

Module 8 — Competitors

See your competitive landscape through the customer’s eyes.

  • Understanding frames of reference

  • Identifying true competitors

  • Competitive differentiation without imitation

Module 9 — Company

Examine the capabilities, culture, and internal alignment that shape brand performance.

  • Organizational strengths and gaps

  • Internal alignment

  • Brand–company fit

  • How culture supports or undermines your positioning

Module 10 — Customers

Understand the needs, motivations, and perceptions that drive customer choice.

  • Customer insights

  • Segmentation and targeting

  • How perception shapes meaning and value

  • Understanding why customers choose

Module 11 — Creating Your Brand Constellation

Build your complete Brand Constellation and identify the most important next steps.

  • Bringing all eight dimensions together

  • Diagnosing your constellation

  • Finding gaps and opportunities

  • Structuring your strategic action plan

  • Using your constellation to guide marketing and growth

By the end of the course, you’ll walk away with a complete, star-by-star view of your brand—one that reveals exactly where to focus to create clarity, consistency, and growth.

Meet Your Instructor — Dr. Steven Silverman

Steven Silverman, PhD

Dr. Steven Silverman is a brand strategist, educator, and consultant who helps founders, CEOs, and marketing leaders build stronger, more aligned, and more profitable brands. He is the creator of the Brand Constellations Framework, a practical and strategic system used by companies and students to diagnose brand challenges, clarify positioning, and activate meaningful, differentiated brands. Steven has worked with global organizations including Microsoft, Amazon, Mars, Bose, and DuPont, as well as growth-stage startups and emerging companies. His consulting practice focuses on connecting corporate strategy, brand strategy, and marketing execution to deliver measurable business performance. Steven teaches Brand Management, Marketing Strategy, and Marketing Management in MBA and Executive MBA programs, where his clear, structured approach has helped hundreds of students understand how brands work and how to manage them effectively. His work blends academic rigor with real-world practicality, making complex strategy concepts accessible and actionable. Steven brings a practical, structured perspective to brand strategy—one grounded in analysis, clarity, and alignment. His passion is helping leaders understand their brand deeply, identify what truly matters, and build strategies that improve marketing effectiveness and drive meaningful growth. This course brings that expertise directly to you, in a format designed for flexible, global learning.

Why This Course Is Worth Your Investment

A practical, proven system for building a clearer, stronger brand..

Building a strong brand isn’t about guesswork, creativity alone, or running more marketing campaigns—it’s about clarity. This course gives you a complete, structured way to understand your brand across all eight dimensions, identify what’s holding it back, and create a clear path forward. With 77 videos, an MBA-level framework, and a guided process used by leaders and organizations worldwide, you’ll learn exactly how to diagnose problems, strengthen your strategy, and make every marketing decision more effective. If you want a brand that customers understand, remember, and choose, this course gives you the system to build it.
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Upgrade Your Learning With Personal Brand Guidance

Work directly with Steven to diagnose your brand, identify key opportunities, and turn insight into action.