Comprehensive Brand Building

Unlock the secrets to building, managing, and activating a powerful brand using a clear, structured, and actionable framework.

Practical Learning Approach

Engage with lecture segments, applied videos, transcripts, and real case examples to understand how brands form in the mind and impact business performance.

Step-by-Step Guidance

Build your own Brand Constellation, identifying strengths, gaps, and growth opportunities to create a strategic roadmap for your brand.

About the Brand Constellations Course

The Brand Constellations Course is a comprehensive, MBA-level program that teaches you how to shape and strengthen your brand across eight key dimensions. Dive into key concepts like value creation, customer decision drivers, and brand activation to transform your brand strategy and drive business growth.

Meet Your Instructor

Dr. Steven Silverman is a brand strategist, educator, and consultant who helps founders, CEOs, and marketing leaders build stronger, more aligned, and more profitable brands. He is the creator of the Brand Constellations Framework, a practical and strategic system used by companies and students to diagnose brand challenges, clarify positioning, and activate meaningful, differentiated brands. Steven has worked with global organizations including Microsoft, Amazon, Mars, Bose, and DuPont, as well as growth-stage startups and emerging companies across technology, cannabis, CPG, and healthcare. His consulting practice focuses on connecting corporate strategy, brand strategy, and marketing execution to deliver measurable business performance. Steven teaches Brand Management, Marketing Strategy, and Marketing Management in MBA and Executive MBA programs, where his clear, structured approach has helped hundreds of students understand how brands work and how to manage them effectively. His work blends academic rigor with real-world practicality, making complex strategy concepts accessible and actionable. Passionate about helping leaders see their brands more clearly, Steven created this course to give learners a complete, step-by-step system for building their Brand Constellation and unlocking the potential of their business.

Course Curriculum

11 Chapters · 78 Lessons

  1. 1

    Introduction to Brand Constellations

    1. Brand Constellations Introduction Free preview
  2. 2

    What is a Brand?

    1. (Included in full purchase)

      What is a brand? Part 1

    2. (Included in full purchase)

      What is a Brand? Part 2

    3. (Included in full purchase)

      What is a Brand? Part 3

    4. (Included in full purchase)

      Starting a Brand Engagement Like a Consultant

    5. (Included in full purchase)

      Diagnosing a Brand Problem

    6. (Included in full purchase)

      The Consulting Mindset

  3. 3

    The Product Star

    1. (Included in full purchase)

      The Product Star - Part 1

    2. (Included in full purchase)

      The Product Star - Part 2

    3. (Included in full purchase)

      The Product Star - Part 3

    4. (Included in full purchase)

      The Product Star - Part 4

    5. (Included in full purchase)

      The Product Star - Part 5

    6. (Included in full purchase)

      Consulting on the Product Star

    7. (Included in full purchase)

      Diagnosing Product Strength, Fit, and Differentiation

    8. (Included in full purchase)

      Product as Meaning and Future Innovation

  4. 4

    The Placement Star

    1. (Included in full purchase)

      The Placement Star - Part 1

    2. (Included in full purchase)

      The Placement Star - Part 2

    3. (Included in full purchase)

      The Placement Star - Part 3

    4. (Included in full purchase)

      The Placement Star - Part 4

    5. (Included in full purchase)

      The Placement Star - Part 5

    6. (Included in full purchase)

      Seeing the Brand in its Context

    7. (Included in full purchase)

      Diagnosing Placement Strength, Reach, and Consistency

    8. (Included in full purchase)

      Placement as Presence, Experience, and Meaning in Motion

  5. 5

    The Pricing Star

    1. (Included in full purchase)

      The Pricing Star - Part 1

    2. (Included in full purchase)

      The Pricing Star - Part 2

    3. (Included in full purchase)

      The Pricing Star - Part 3

    4. (Included in full purchase)

      The Pricing Star - Part 4

    5. (Included in full purchase)

      The Pricing Star - Part 5

    6. (Included in full purchase)

      The Pricing Star - Proving Your Value in the Market

    7. (Included in full purchase)

      Pricing as Perception, Power, and Foresight

    8. (Included in full purchase)

      Diagnosing Pricing Strength, Fairness, and Fit

  6. 6

    The Promotion Star

    1. (Included in full purchase)

      The Promotion Star - Part 1

    2. (Included in full purchase)

      The Promotion Star - Part 2

    3. (Included in full purchase)

      The Promotion Star - Part 3

    4. (Included in full purchase)

      The Promotion Star - Part 4

    5. (Included in full purchase)

      Promotion as the Voice of Meaning

    6. (Included in full purchase)

      Diagnosing Promotional Strength and Coherence

    7. (Included in full purchase)

      Promotion as Engagement, Innovation, and Evolution

  7. 7

    The Category Star

    1. (Included in full purchase)

      The Category Star - Part 1

    2. (Included in full purchase)

      The Category Star - Part 2

    3. (Included in full purchase)

      The Category Star - Part 3

    4. (Included in full purchase)

      The Category Star - Part 4

    5. (Included in full purchase)

      Understanding Category as the Context for Brand Meaning

    6. (Included in full purchase)

      Diagnosing Category Dynamics and Competitive Context

    7. (Included in full purchase)

      Redefining Categories and Creating New Frames of Meaning

  8. 8

    The Competitor Star

    1. (Included in full purchase)

      The Competitor Star - Part 1

    2. (Included in full purchase)

      The Competitor Star - Part 2

    3. (Included in full purchase)

      The Competitor Star - Part 3

    4. (Included in full purchase)

      The Competitor Star - Part 4

    5. (Included in full purchase)

      Understanding Competitors as Context, Contrast, and Catalyst

    6. (Included in full purchase)

      Conducting a Competitive Analysis for Insight and Differentiation

    7. (Included in full purchase)

      Competing Through Meaning, Not Mimicry

  9. 9

    The Company Star

    1. (Included in full purchase)

      The Company Star - Part 1

    2. (Included in full purchase)

      The Company Star - Part 2

    3. (Included in full purchase)

      The Company Star - Part 3

    4. (Included in full purchase)

      The Company Star - Part 4

    5. (Included in full purchase)

      The Company Star - Part 5

    6. (Included in full purchase)

      The Company Star - Part 6

    7. (Included in full purchase)

      Understanding the Company Star: How Internal Meaning Drives External Momentum

    8. (Included in full purchase)

      From Insight to Action: Strengthening the Company Star

    9. (Included in full purchase)

      Building Brand Momentum Through Internal Meaning

  10. 10

    The Customer Star

    1. (Included in full purchase)

      The Customer Star - Part 1

    2. (Included in full purchase)

      The Customer Star - Part 2

    3. (Included in full purchase)

      The Customer Star - Part 3

    4. (Included in full purchase)

      The Customer Star - Part 4

    5. (Included in full purchase)

      The Customer Star - Part 5

    6. (Included in full purchase)

      Understanding the Customer Star: Seeing Customers as Co- Creators of Meaning

    7. (Included in full purchase)

      The Consultant's Role in Creating Customer Meaning

    8. (Included in full purchase)

      Building Relationships Through Shared Meaning

  11. 11

    The Whole Constellation

    1. (Included in full purchase)

      Brand Constellations - Part 1

    2. (Included in full purchase)

      Brand Constellations - Part 2

    3. (Included in full purchase)

      Brand Constellations - Part 3

    4. (Included in full purchase)

      Brand Constellations - Part 4

    5. (Included in full purchase)

      Brand Constellations - Part 5

    6. (Included in full purchase)

      Brand Constellations - Part 6

    7. (Included in full purchase)

      Seeing the Whole Constellation — Integrating Meaning Across the Stars

    8. (Included in full purchase)

      Applying Integration to Real Client Systems

    9. (Included in full purchase)

      Leading Through Brand Meaning: Sustaining Momentum Beyond the Framework

Ready to Elevate Your Brand Strategy?

Join the Brand Constellations Course today and unlock the full potential of your brand.

$497.00

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